Changing consumer behaviour brings both new shoppers and new occasions to every category in-store. As shopper habits have shifted, Mars Wrigley has identified a wide range of gum occasions, including an evolution of traditional ‘on the go’ purchase missions.
With more than half of all gum purchases unplanned—65% of gum purchases are made on impulse1—it has never been more important for retailers to make gum available and easily visible for every shopper, every trip.
Ensuring core products in popular formats, including gum bottles, are always available and merchandised effectively will in turn boost planned and incremental purchases.